Roddy Feely
– Founding Partner

Roddy is a multi-disciplinary professional with 24 year’s industry experience having held senior management positions in Sales & Marketing, Operations, General Management and Strategy Development.

He worked for both large multi-nationals and SMEs with in the FMCG, Luxury Goods, Food Ingredients and Agriculture industries – companies such as Glanbia; Irish Dairy Board (Ornua); Waterford Crystal; Greencore Plc and Richard Keenan Ltd.  

Since becoming a business consultant in 2012, Roddy has focussed on working directly with Senior Management teams in SMEs to facilitate and implement the development of a business strategy and international sales growth plan. He takes a practical approach with an aim to both coach and improve the competencies of the management team to develop and implement a strategy and business plan. 

Roddy works as a business advisor to EI programmes such as International Selling Programme, Strategic Marketing Review, Business Growth Adviser programmes and Go Global4Growth. He has both designed and delivered workshops on topics ranging from Strategy/Innovation to Market Analysis and Route To Market for the New Frontiers programme. He has also designed and delivered export training programmes for SMEs in Ukraine, Turkmenistan and Palestine on behalf of the European Bank for Reconstruction and Development (EBRD) and the United Nations. 

Roddy is a founding partner of StrategyCrowd and a board member of the Group Board of the National Council of the Blind in Ireland (NCBI) since 2014. Roddy is a Certified Management Consultant (CMC) and an Accredited Senior Practitioner, Mentoring and Coaching with the European Mentoring and Coaching Council (EMCC).


Food, consumer goods, agriculture, engineering and light manufacturing


Sales, marketing, export, leadership development.
French and Dutch language and markets.


B.Comm, MIMCA, CMC, Senior Practitioner, EMCC