What is the link between Coaching and Performance?

Managing is to have responsibility for some aspect of execution within the business. Leading is to influence direction, action and opinion. Coaching is to inspire commitment and high performance, to stimulate creativity and to model accountability. More and more companies, large and small, recognise the merits of creating and implementing a developmental coaching system. Just as athletes utilise coaches to achieve greater performance, employees in successful companies expect to be coached – not just managed – against goals and objectives within the framework of a coaching system.

Coaching principles involve faith, honesty, and morality and help better joining dots between you , your personal values, your company’s goals and their strategies involved to achieve them. It helps you acquiring a wider perspective and in-depth knowledge about constraints and potentialities. Establishing a culture of development and performance built around coaching is a motivating way that your company can adopt to create a powerful competitive advantage. We deliver proven and trusted coaching to managers and senior executives, through both in-company and VC programmes to raise individual performance and success.

We offer two primary types of coaching – evaluative and developmental. Our evaluative coaching will offer a snapshot or picture of the past through a performance assessment process. Our Developmental coaching will look forward to the future with you and your team members to develop a plan to capitalise on already existing strengths and improve areas that may be getting in the way of greater success. Our solution-focused coaching will concentrate on the focal point of assisting you and your team members to discover outcomes rather than dilemmas, building on resilience rather than shortcomings and uncovering optimistic directions rather than evaluating obstacles.

Benefits to you:

Creation of commitment at the leadership level to accept a coaching culture designed to help in making timely decisions, focusing on work ethics, and structured learning and also delivering a long-lasting positive impact by highlighting the motive of the work done.


Coaching discloses new standpoints and understanding, creating an unprecedented awareness, which leads managers and leaders to hunt for new possibilities, a change of habits , a sense of accomplishment, which will eventually help them increase their abilities and lead to the emergence of a new action plan , either personal or at company level. While mentoring and coaching may seem to be an integral part of each other, both differ largely in various aspects. One of the unique differences between principles of mentoring and principles of coaching is that mentoring is directive, with coaching being non-directive. While mentors, often a colleague, will share their proficiency, skills, and experience, to assist the mentee to develop their development and prosper, a coach will furnish direction to a customer on their objectives and encourages them to attain their broader capabilities.

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