Jacques Henry-Bezy
– Partner
Jacques Henry-Bezy – Partner Jacques is a passionate management and marketing consultant focusing on international brand building, market development, experiential marketing and strategy formulation.
In addition to his work with Strategy Crowd, as growth advisor, mentor and coach, he manages his own marketing agency, Bespoke and Beyond, and also works regularly with Mind Insights (Belgium) in the capture and analysis of consumer behavior on behalf of global premium brands. His business career includes 16 years with the international division of Irish Distillers-Pernod Ricard Ireland, from 1989 to 2006, with a solid experience of negotiating with large-scale retailers and food & beverages buyers to secure listings and implement promotional activities.
More recently, from 2017 to end of 2020, Jacques was the marketing and strategic advisor for the global development of creative corporate alliances and global partnerships of Cirque du Soleil. With a strong interest for Corporate Social Responsibility and Corporate Governance, Jacques is a non-executive director of the National Council for the Blind of Ireland.
INDUSTRIES
Food and drink, FMCG, media and entertainment.
COMPETENCIES
Marketing, corporate governance, strategy, mentoring and coaching
English and French
OTHER
MBA, DipGov, IODDipCDir, Senior Practitioner, EMCC